Blog

Localizing your content creates a better experience for your learners. People absorb new information more easily when delivered in their native language, even among those who speak English as a second language. In fact, 90% of people prefer to learn in their native language. Other benefits of localization services from India for e-learning include:

• Reaching a wider audience
• Creating a standardized, high-quality learning environment with content that is equally effective across all regions and languages
• Boosting knowledge retention rates among your learners
• Positioning your company as a brand

Before you opt for localization services from India, start by considering your end goals. Also, consider that different types of content fall under the umbrella term called e-learning, which may require different strategic approaches for localization.

In this blog, we will ponder over the nuances of localization services from India which help to redefine the online education scenario. 

Introducing the Use of Localization Services from India in E-learning:

E-learning or online education comes in various forms with many uses, from product and compliance training to onboarding information. While localizing eLearning content, the most common features that need attention are:

• Written content
• Graphics
• Formatting (dates and units of measurement)
• Audio and video (subtitling and voiceover)
• User experience elements (buttons and menu items) 
• Interactions (quizzes, tests, simulations)
• Software interface (navigation, index, courseware controls, search function)

Now that you understand the importance of a strategic approach to eLearning localization services, it’s time to consider tactical tips for implementing your program. From culturally-appropriate imagery to the right approach to video content, here are eight tips.

How to Implement an Effective E-learning Localization Strategy?

Opting for the best localization services from India can help in online education. However, it is important to implement the strategies properly to get the best results. So, here are some tips on implementing localization services in e-learning in the best possible way.

Be Aware of Cultural and Contextual Nuances:

The most important thing is that translating content in various Indian languages is only one aspect of eLearning localization. Icons, symbols, colors, and other elements can have vastly different connotations across cultures. So, you should choose them with each audience in mind.

Use Culturally-appropriate Imagery:

Online learning content often relies on graphics, icons, photos, and other images to help convey the coursework. Imagery that’s perfectly appropriate and understandable in one culture may be meaningless or even offensive in another. Hence, keep it in mind while using localization services from India. 

Incorporate Aspects of the Culture and Locale:

Source content should be kept as neutral as possible for ease of adaptability. Local content, though, benefits from the inclusion of cultural elements such as local places, familiar names, and images of people in local dress. This helps learners connect more with the content, which in turn helps them better retain the information.

Determine Your Approach to Video Content:

Consider whether subtitling or dubbing makes the most sense for your video content. If dubbing, you’ll need to use native voice talent who speak the correct dialect with the right accent. 

In some cases, transcreation may be the best approach—for important content that really needs to resonate with local audiences or when there are specific time constraints and subtitled or dubbed content would run too long.

Use Enough Space in Text or Timegap in Voice: 

When translating content, text can take up more or less room in the design depending on the language, so the layout may need to be adjusted. The same goes for spoken language. It may be necessary to extend the length of a video if dubbed content runs longer. Be sure to include still images or video clips in the original cut that can be slowed down if the localized narration needs room to expand.

Choose the Right Learning Management System (LMS):

To localize e-learning content, prepare a localization-ready LMS with multilingual capabilities. It’s also important to choose a solution with analytics and reporting functions that can help you assess the quality of your localized content.

Involve Local Experts:

Local perspectives are invaluable to understanding cultural intricacies and language nuances. Elearning authors should collaborate with language speakers and subject matter experts from their target region. 

Opt for reliable localization services from India with local language experts in their team. This collaboration ensures that they translate the content accurately and make it culturally sensitive and relevant.

Go for Test Content: 

Before rolling out a fully localized e-learning course, pilot it with a small group of learners from the target region. Collect feedback on content, language, and cultural relevance. This feedback loop allows you to make necessary adjustments and fine-tune the course for maximum effectiveness.

Stay Updated:

Cultures evolve, and so should your localized content. Hence, regularly reviewing and refreshing your localized e-learning materials is crucial. This helps ensure they remain relevant and align with any cultural shifts or changes in the target audience’s needs.

E-learning Localization should be Centralized:

There are many elements to localize, and project management can be difficult if the work is divided between several operators. Centralization saves time and effort when renowned localization services from India manage the project.

The Importance of Localisation Services from India in E-learning:

Companies are embracing a culture of learning anytime, anywhere, and on any device. So, by translating and localizing your e-learning content in various Indian languages, you can expand your training to any language, allowing students, employees, and learners to understand and retain your content thoroughly. Several benefits of eLearning Localization services in India include:

A Better Learning Experience:

When people learn in their native language, they comprehend and retain information better than when taught in a foreign language. Understanding your target audience and localizing your training materials can make your learners’ experience more impactful and beneficial. Localization of training content can reduce lost time during training. Moreover, it can increase employee retention rates, all while increasing productivity. In some industries, it also has the potential to reduce injury claims.

E-learning Localization Improves Market Expansion Efforts:

Localization services from India can help you with your expansion efforts by making sure your e-learning content connects with the groups of people you wish to target. Localization allows you to speak their language and helps your content be more culturally relevant to better resonate with your learners during training.

Employee Retention and Satisfaction:

Practical corporate training is necessary for companies that want an edge over their competition. When a company personalizes its activity, it lets employees know they are valued regardless of location or native language. As a result, it increases employee satisfaction, which can, in turn, improve employee retention. In addition, employees will learn better and be more manageable when the course is in their native language and presents familiar concepts. Thus boosting their confidence and eventually leading to better job performance.

Saves Money:

E-learning means that courses can be delivered in shorter sessions, spread out over different days, and delivered anywhere in the world. This means a company won’t lose an employee for several days at a time for training. This is most advantageous when offices and workforces are spread across the globe. Additionally, localization improves productivity as employees no longer need to travel to get to classes.

Closing thoughts

Opting for localization services from India for online education is a real game-changer. Localizing your corporate training materials is imperative in the contemporary business landscape. Providing content specifically tailored for your employees from different cultural and linguistic backgrounds will boost engagement and retention and promote diversity and inclusivity. 

E-learning localization is a challenging process. So, it is essential to implement some best practices to get the most out of the process. Given the complexity of the process, you must choose a leading localization service provider with experience and expertise in the field. Embrace cultural nuances and create unforgettable e-learning courses.

However, keep these key takeaways from today’s blog in mind:

• Elearning localization is vital.
• Localization helps in genuine learner engagement.
• Avoiding cultural misunderstandings is essential while localizing content.
• Building trust and authenticity is of paramount importance.